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Drew Niv Joins ATFX: A Strategic Move Towards Industry Leadership

Drew Niv Joins ATFX: A Strategic Move Towards Industry Leadership

ATFX, a leading Retail FX and CFDs broker, has made a significant stride in bolstering its leadership team by appointing Drew Niv as its Chief Strategy Officer. Drew Niv, a veteran in the FX industry with a remarkable career spanning over two decades, brings a wealth of experience and expertise to his new role. His appointment marks a pivotal moment for ATFX as it aims to redefine its strategic direction and solidify its position in the global financial marketplace.

Drew Niv Joins ATFX: A Visionary Leader’s Arrival

Drew Niv is no stranger to pioneering endeavors in the financial industry. With his notable role in co-founding FXCM in 1999 and serving as its CEO for nearly two decades, he has been a driving force behind groundbreaking initiatives and strategic partnerships. His visionary leadership has not only shaped the trajectory of FXCM but has also left a lasting impact on the FX industry as a whole. From fostering strategic alliances with institutional clients to spearheading innovative projects like FastMatch and Grid Sight, its contributions have been instrumental in reshaping the landscape of financial services.

Drew Niv Joins ATFX: Strategic Imperatives

In his new capacity as Chief Strategy Officer at ATFX, Drew Niv will play a pivotal role in shaping the company’s future growth and development. Reporting directly to Joe Li, Chairman of ATFX Group, Niv’s appointment signifies a strategic move to leverage his expertise in driving innovation and forging strategic partnerships. Joe Li expressed his enthusiasm for Drew Niv’s addition to the team, highlighting the invaluable insights and experience he brings to the table. With a focus on introducing groundbreaking financial products, enhancing the existing ATFX ecosystem, and catering to the dynamic needs of individual and institutional clients globally, ATFX is poised to revolutionize the financial services landscape under Drew Niv’s leadership.

Commitment to Innovation

ATFX’s commitment to innovation is evident in its track record of introducing pioneering technologies and solutions. From leveraging blockchain technology in loyalty programs to implementing AI-based solutions in e-KYC workflows, ATFX has been proactive in staying ahead of industry trends and empowering traders with enhanced trading experiences. Drew Niv’s appointment further reinforces ATFX’s dedication to innovation and excellence, setting the stage for continued growth and success in the global financial marketplace.

Expansion and Elite Talent Acquisition

Drew Niv’s appointment is part of ATFX’s broader strategy to onboard elite professionals and expand its global footprint. Recent appointments, such as Linton White as Regional Head for ATFX Africa and Hormoz Faryar as Managing Director of Institutional Sales, underscore ATFX’s commitment to attracting top talent and fostering a culture of innovation. With a focus on long-term success and dominance in the financial marketplace, ATFX is poised to achieve new heights under the strategic leadership of Drew Niv and its team of experienced professionals.


In conclusion, Drew Niv’s appointment as Chief Strategy Officer at ATFX marks a significant milestone in the company’s journey towards redefining its strategic direction and solidifying its position as a dominant player in the global financial marketplace. With his wealth of experience, visionary leadership, and strategic insights, Drew Niv is poised to lead ATFX into a new era of innovation, growth, and success. As ATFX continues to expand its reach, onboard top talent, and pioneer cutting-edge solutions, it remains committed to empowering traders and delivering unparalleled services to its clients worldwide.


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