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Google‘s Latest Update Allows Ads for Blockchain-Based and NFT Games
In a significant policy shift, Google has introduced an updated advertising policy specifically tailored to the crypto, blockchain, and NFT (Non-Fungible Token) sectors for the month of September 2023.
Permissible NFT Games: Enhancing the Gaming Experience Through In-Game Items
Under the new policy, Google is allowing advertisers to promote blockchain-based and NFT games that offer in-game items to enhance the player’s experience or facilitate their progress within the game.
Restricted NFT Games: Exclusions and Certification Requirements
Google’s updated crypto ad policy explicitly prohibits advertisements for NFT games associated with gambling and betting. Advertisers looking to promote such games must adhere to specific certification requirements outlined in the Gambling and Gaming Policy.
Google had previously banned cryptocurrency-related advertising on its platforms back in 2018 without indicating whether the ban was temporary or permanent. However, on August 3, 2021, the internet giant decided to reopen its doors to the crypto sector, initially allowing advertisers in the United States to promote their companies as exchanges or wallets. In this case, US advertisers were required to be certified by the Financial Crimes Enforcement Network (FinCEN). Now, Google is expanding its advertising policy to include NFT games, and these rules apply globally.
Read More: Ex-FTX Executive Ryan Salame to Plead Guilty in Criminal Case
Consequences of Non-Compliance: Account Suspension and Warnings
For those failing to adhere to the newly established policy, Google has outlined potential consequences, including the suspension of advertising accounts. Google will provide a minimum 7-day warning before suspending non-compliant accounts.
Google’s relationship with the crypto industry has witnessed a series of bans, re-openings, and policy updates. This section explores Google’s evolving approach to crypto-related advertising over the years.
Global Impact: Google’s Policy Updates Apply Worldwide
Google’s newly introduced policy for NFT games applies globally, impacting advertisers and NFT game developers worldwide.
As Google continues to adapt its stance on crypto and related industries, advertisers and industry participants must stay informed and compliant with the evolving landscape of regulations and policies.
