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In a significant development, Amazon (NASDAQ: AMZN) has decided to discard its previously planned 2% fee for merchants. The fee is deduct from those who do not utilize its shipping services, according to a recent Bloomberg report.
Amazon Ditches 2% Merchant Fee
The publication, having accessed confirming documents, reveals that Amazon is making this U-turn in response to growing concerns. Thus, surrounding its actions amid an intensifying antitrust investigation. This move signifies a more cautious approach by the e-commerce giant regarding its financial dealings with online sellers.
Antitrust Investigation Prompts Cautious Move
Back in August, Amazon had initially announced the implementation of a 2% fee for merchants. However, setting it to take effect on October 1. However, this decision had sparked discontent among Amazon’s merchant community and industry consultants. Bloomberg characterizes this move as “brazen,”. Especially as the US government prepared to file an antitrust lawsuit against the e-commerce behemoth.
Federal Case Targets Amazon’s Logistics Involvement
Bloomberg explains that the impending federal case is expects to scrutinize Amazon. These alleged attempts to compel merchants into using its logistics services.
In response to inquiries, an Amazon spokesperson clarified via email that the 2% Seller Fulfilled Prime fee had been intended to cover the company’s operational costs. However, the spokesperson emphasized that, “after careful consideration,” Amazon had opted “not to implement this program fee to ensure seller sentiment related to the fee does not impact program participation.”
Disclaimer: Please note that this article serves solely for informational purposes and should not be construed as financial advice. We strongly advise readers to conduct thorough research and consult with financial professionals before making any investment decisions.
